Profitable Customer Retention and WinBack Workshop

Michael W. Lowenstein, PhD CMC Senior Vice President and Senior Consultant, Harris Interactive Loyalty

With over thirty years’ management and consulting experience in customer and staff loyalty research, CRM, loyalty program development, customer win-back, service and channel quality, customer-driven corporate culture, HRD, and strategic marketing and planning to draw on, Lowenstein is an active international keynoter and speaker, workshop facilitator, and trainer, and he is a regular featured contributor to two customer loyalty newsletters. He also provides expert customer loyalty resource commentary to several professional CRM, marketing, customer service and HRD sites on the Internet.

Harris Interactive is a top-ten research and consulting company, and provides research services for corporations in automotive, consumer/retail, financial services/insurance, business-to-business, telecom, health/healthcare, and technology enterprise sectors. Formerly, he was Senior Vice President, Customer Management Center of Excellence, GfK NOP, a division of GfK Aktiengesellschaft, based in Nuremberg, Germany, and one of the three largest full-service marketing research and consulting organizations in the world.