DMA: Business Accounted For - A Chaotic Conversation

Wednesday, September 23, 2009
The Paley Center for Media, 25 West 52nd Street New York, NY

4:00 – 5:00     Session in Mark Goodson Theatre, 2nd Floor
5:00 – 6:00     Cocktail Reception in Kissinger Global Conference Room

Cost:     FREE

Join DMA as they host a free Chaotic Conversation as part of Advertising Week 2009.  The new marketing paradigm brings with it a wealth of improvements in the insights available for understanding your audiences and the methods for reaching them.  Today's constantly changing landscape, means marketers must explore new ground as they sharpen the skills and established fundamentals that have worked effectively so far.  All new levels of data and analytics allow advertisers and media companies to get much more precise and effective.  Addressable advertising may still be out of reach but real today are data and practices that marketers and media companies are putting to good use to get more efficient.

Moderated by Bob Garfield, Advertising Age columnist and NPR host on the brink of the publication of his new book, "The Chaos Scenario", Hear from a lively and insightful panel including Marc Fleishhacker, Managing Director of Ogilvy Consulting; Stanton Fish, Senior Director, Customer Insights, The Economist; and Cheryl Idell, EVP, Media Product Leadership, The Nielsen Company.

After the panel, guests will gather for a networking reception complete with an International ECHO Awards showcase, and chance to win Breakfast with Bob Garfield.

Cocktails and hors d'oeuvres will be served.