DMA Subsidiaries

The Email Experience Council (eec), the email marketing arm of DMA, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Member Roundtables and Advisory Committees. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing.

The Internet Alliance An organization of Internet policy professionals representing the Internet online industry on the state, federal and international levels

The DMA Nonprofit Federation works tirelessly on behalf of the nonprofit direct and interactive marketing community; aggressively and effectively advocating on postal, regulatory, legislative and accountability issues at every level of government.  Our ultimate goal is to keep every channel open for every marketer.  With the litany of threats to charitable fundraising, the Federation’s presence as an industry voice has never been more imperative.