New Rules for Testimonials/Endorsements & Advance Consent Marketing
Thursday, February 25, 2010
3:00 PM – 4:30 PM ET

Speakers

Jerry Cerasale, Senior Vice President, Government Affairs, DMA

In his role at DMA, Jerry Cerasale represents the multichannel marketing community’s policymaking interests on Capitol Hill and before key federal agencies, including the US Postal Service (USPS) and the Federal Trade Commission (FTC).

Mr. Cerasale began his legal and government relations career in the USPS’s legal department. He served for 12 years at the Postal Regulatory Commission (PRC) in a number of advisory roles, including seven years as legal advisor to PRC Chairman Janet Steiger. He then became attorney/advisor to FTC Chairman Janet Steiger. Immediately before joining DMA in 1995, Cerasale was deputy general counsel for the US House of Representatives Committee on Post Office and Civil Service.

Currently, Cerasale is secretary/treasurer of The Mailers Council’s Board of Directors. He has also been a member of FTC’s Advisory Committee on Online Access, and vice chairman of the Postal Matters Subsection of the Administrative Law and Regulatory Practice Section of the American Bar Association.

Senny Boone, SVP, Corporate & Social Responsibility (CSR), DMA

Senny Boone is DMA’s Senior Vice President for Corporate & Social Responsibility. In this role, she leads the DMA’s self-regulatory programs, including the DMA’s Ethics Policy Committee, Ethics Operating & its recently established Committee on Corporate & Social Responsibility, each comprised of top marketing experts providing guidance on responsible marketing practices. She works with the leadership of the DMA to provide multichannel marketing best practices through DMA conferences, publications and other educational resources to DMA’s membership and offering world-class self-regulatory solutions and initiatives for the direct marketing community to ensure consumer choices are honored. Additionally, Boone oversees the DMA Nonprofit Federation (DMANF), an organization of nearly 400 nonprofit organizations and 90 fundraising and marketing companies.

Boone has been involved in legal, public policy and legislative work in Washington D.C. for over 17 years after receiving her Juris Doctor from Catholic University with a specialized focus on communications and First Amendment law. Boone is a member of the DC and NJ State Bars and has served on the Postal Service’s Mailers Technical Advisory Committee, Independent Sector, and the ASAE’s legal section. She graduated from Temple University’s School of Communications and Theatre with a degree in Journalism. She lives in Southern Maryland with her husband and daughter.

Michael A. Signorelli, Esq., Venable LLP

Michael Signorelli is an Associate in the firm's Government and Regulatory Affairs Practice Group, where he advises and represents clients on privacy and Internet-related issues. Mr. Signorelli counsels clients on advertising, marketing, and data security related matters and represents clients in federal marketing-related legislation and rulemaking proceedings and other matters before the Federal Trade Commission, Federal Communications Commission, and the U.S. Department of Commerce. Mr. Signorelli advises clients with regulatory compliance matters and on developments regarding the Controlling the Assault of Non-Solicited Pornography and Marketing Act (Can-SPAM), Telemarketing Sales Rule (TSR), Telephone Consumer Protection Act (TCPA), and compliance with the European Union's Data Protection Directive (the E.U. Directive). Mr. Signorelli has also been involved in matters related to Internet governance, crisis management, and the development of self-regulatory programs.

Mr. Signorelli represents a wide variety of clients, including marketers, advertisers, trade associations, e-commerce firms, retailers, and non-profits in privacy and consumer protection related matters before federal and state regulators and federal policy makers.