Multi-channel Marketing for B-to-B Marketers
March 31, 2009
1:00 PM – 2:00 PM EST
B-to-B marketers have media opportunities that offer great targeting and solid results for customer acquisition. But B-to-B marketers must tackle them with effective strategies. We’ll discuss why the keys to success involve integration with other mediums and the web.
In this session we will also address inserts and space ads, including specific tactics for using these mediums effectively for successful B-to-B lead generation.
This session will show Business-to-Business Marketers how to grow their new customer file by targeting and acquiring prospects in diverse off-line media including:
- Inserts – How to utilize card packs and other insert programs to deliver ancillary leads
- Space Ads – Beyond merely branding: using space ads to drive leads and sales
- Outbound Telemarketing – Tactics for qualifying leads, develop leads and close sales
- Email Prospecting – Develop targeted opportunities for customer acquisition through various email list types
Speaker
Shari Altman
President
Altman Dedicated Direct
Catalog Council & Broadcast Council Member
Altman Dedicated Direct was founded in 1999 by Shari after 20 years in direct response marketing. Shari has multi-channel marketing expertise with all direct response marketing prospecting and retention media: DRTV infomercials, eCommerce, eMail, direct mail, catalogs, inserts, space ads, etc. Since launching Altman Dedicated Direct in 1999, Shari has helped direct response marketing clients develop and implement integrated multi-channel marketing plans for a wide range of products and audiences. Prior to establishing Altman Dedicated Direct, Shari’s work experience included management positions at Guthy-Renker, Sara Lee Direct, McGraw-Hill and Time-Life Books. During her tenure with each, Shari was instrumental in diversifying direct marketing efforts into new media areas including radio, space ads, insert media, and the web. She is a frequent speaker at direct response marketing industry conferences. She’s also a columnist for Electronic Retailer, contributor to Target Marketing, Catalog Success, and Multi-Channel Merchant (formerly Catalog Age). Shari holds an MA in psychology and an MBA in marketing and managerial economics from George Mason University.
 |
Co-Sponsored by the DMA Business-to-Business Council. DMA’s Business-to-Business Council supports the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provokingconcepts, and involvement with peers who share their expertise. |
Council Benefit: DMA Business-to-Business Council Members will receive a complimentary recording of this webinar.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
© Direct Marketing Association | Privacy Statement | Share