10 Tips to Winning at Consumer Centricity – For Retailers and Manufacturers |
Are all consumers created equal? The short answer is NO. So why treat them as if they are?
Studies have shown that 70% of the choices that consumers make about which brand to buy are made at the moment of purchase, in the aisle. To truly influence these split second brand decisions, retailers and manufacturers must understand their consumers and behavior leading up to purchase. A consumer centric strategy, when executed efficiently and properly, can provide a monumental advantage in influencing shoppers and engendering high value consumers.
When both retailer and manufacturer adopt a consumer centric strategy and deploy fully across each organization the results are clear – richer consumer insights, optimization of marketing and merchandising strategies, and a magnified consumer retail experience. And don’t forget sales and profits.
After attending this webinar you will:
- Identify the primary challenges to launching and operating a consumer centric strategy
- Discuss key metrics to determine the value and success of a consumer centric approach
- Provide tips on how to make consumer centricity a success in your organization
Speakers
Nicolle Scavuzzo
Director of Client Services
Precima
As Director of Client Services, Nicolle works collaboratively with Precima clients to develop and implement customer-centric strategies based on the insights gained through sophisticated data analytics. She draws on a wealth of experience in managing all aspects of the transformation to customer-centricity, from building a consumer database to evolving vendor relationships to managing change in cross-functional teams.
Brian Ross
General Manager
Precima Inc.
As General Manager for Precima, Brian Ross is responsible for the overall strategic leadership of the company, a full-service provider of customer management and analytical services for retailers and manufacturers. Brian has over 12 years of experience in loyalty marketing, customer relationship management and advanced customer analytics, with a focus on retail. He has worked with North America’s leading retailers and consumer packaged goods (CPG) companies to build and execute world-class customer management strategies across marketing, merchandising and operations.
Registration Rates
| DMA Member Rate: | $149.99 |
| Non-Member Rate: | $199.00 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Webinar Cancellation Policy
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
Cancellation Refund Schedule |
|
One day prior to the webinar or before |
100% refund |
Less than one day prior to webinar or no show |
No refund - no account credit |
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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