Sponsored By: DMA Corporate and Social Responsibility Click on a date to register now. Nov 8, 2011 Dec 13, 2011 Jan 10, 2012 Feb 14, 2012 Mar 13 2012 Apr 10, 2012 May 8, 2012 Jun 12, 2012 Jul 10, 2012 Aug 14, 2012

Monthly Ethics & Compliance Update

The DMA Corporate & Social Responsibility department will provide monthly webcasts with a focus on member compliance. The self-regulatory program of the DMA is an essential component of member offerings—members need to be in compliance or face onerous regulation that will stifle marketing and fundraising.

These webcasts will occur on the second Tuesday of each month at 2 pm.

• HIPAA: Using Health Information Responsibly — November 8, 2011
• COPPA: Protecting Children — December 13, 2011
• Personal Information Collection and Use Reminders — January 10, 2012
• Environmental Best Practices and DMA Initiatives — February 14, 2012
• Online Marketing: OBA and General Online Advertising — March 13 2012
• Data Security: Protecting Information in Your Care — April 10, 2012
• DMA's International Safe Harbor Program — May 8, 2012
• Telemarketing & Mobile Marketing Guideposts — June 12, 2012
• Consumer Preferences/Mail Suppression/DMAchoice Reminders — July 10, 2012
• DMA Ethical Guidelines — August 14, 2012

Reasons to participate:

• Learn about latest rules and regulations you need to follow
• Learn about ethical best practices for the marketing community
• Hear about consumer concerns to ensure marketers build consumer trust
• Free for members
• Stay ahead of the regulatory curve by being compliant
• Get your compliance questions answered – from privacy to CAN-SPAM, the regulations are complex and you need to know the basics.

Presenters:

Senny Boone, SVP Corporate & Social Responsibility
Jerry Cerasale, SVP, Government Affairs
Linda Woolley EVP DMA Washington Office

Invited Guests will be featured depending on the key issue of the moment.

Key Issues — Depending on current events special focus may be placed on one or two key issues:

1. CAN-SPAM & New Social Media Marketing Guidelines
2. New DMA Ethical Guidelines Changes in 2011
3. HIPAA – using health information responsibly
4. COPPA – protecting children
5. Personal Information Collection and Use Reminders
6. Environmental best practices and DMA initiatives
7. Online Marketing: OBA and general online advertising
8. Data Security – protecting information in your care
9. DMA's International Safe Harbor program
10. Telemarketing & Mobile Marketing Guideposts
11. Consumer Preferences/mail suppression/DMAchoice reminders
12. DMA Ethical Guidelines

Q & A

There will be ample time during each webcast to ask questions of our panel of experts so be sure to dial in with questions at the ready.