Customer experience or nothing is the new standard. Marketing professionals must understand and incorporate customer experience into every facet of customer touch points. They need to do so in an authentic and holistic way. They can no longer operate in “single touch point” isolation. This session will explore customer experience principles and how they change the way we design and implement marketing campaigns. You’ll discover classical pitfalls, the required trade offs and key success factors to experiential marketing campaigns. Through carefully researched, vibrant case studies, you will learn how to:
Speaker:Lior Arussy, President, Strativity GroupLior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. Mr. Arussy’s company, Strativity Group, Inc., advises Global 2000 companies and emerging businesses around the world. Clients include Nokia, Computer Associates, SAP, American Management Association, Seagate Technology, Honeywell, Siemens, Dimension Data, and FedEx. Mr. Arussy received CRM Magazine’s “2003 Influential Leaders” award and served as a juror on Fast Company’s Customer First Awards in 2005 His accomplishments were recognized by leading analysts and press including ABC, The Wall Street Journal, Financial Times, The Times of London, and Gartner Group. Ways to Register
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org. See information on how to join DMA. Payment Policy and ConfirmationIn order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat. Virtual Seminar Cancellation PolicyIf you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee. If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled. DMA Money-Back GuaranteeYou will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training. *Requires written request within 30 days of the seminar.
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