Critical Issues in Data Security & ID Theft:
New Rules & Compliance Advice for Marketers
Thursday, May 28, 2009
3:00 PM – 4:30 PM EST

Recording Available After Live Event!

Security of data and prevention of ID theft are top concerns for businesses, organizations and regulators.   DMA guidelines and the law require marketers to adopt all "reasonable and appropriate" measures to protect consumers and themselves.  It seems simple, but compliance can be tricky. The FTC has already punished big-name companies for data security breaches.  And, the costs a company incurs for repairing a security breach are on the rise, with the cost of fixing a breach estimated at $6.6 million in 2008.  You cannot afford to miss this webinar!  Hear from DMA’s government affairs expert about industry guidelines and federal requirements for information security, including but not limited to a recent FTC Red Flags Rules to prevent ID theft.  Our expert also will let you know about recent enforcement actions, forecasts for future federal legislation for data security, and free resources and tools to assist your business in this area.