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Friday, April 22, 2011   |   1:00 PM - 2:30 PM ET   |   Online



Efficiency and measurement guide all direct marketing decisions. That’s why environmental performance needs to be built into businesses’ and organizations’ everyday planning for marketing and communications. DMA has member experts and numerous tools to show the way. In this Earth Day 2011 Webinar, suitable for both seasoned and starting marketing professionals, we will identify 10 tips all direct marketers can (and should) be doing to improve environmental performance – and improve marketing and business performance as well. From print procurement for direct mail, to IT procurement for digital marketing and the data center, these activities are worth every brand’s careful consideration to keep our method of marketing sustainable in every way. Register today – and watch from your desktop, and book this Earth Day event for your entire marketing team inside a conference room.

The Top 5 Benefits of Attending:

  1. Learn about DMA's extensive environmental programs for marketers
  2. Participate in environmental stewardship with actionable steps
  3. Learn 10 tips to improve environmental performance leading to direct marketing results
  4. Demonstrate your commitment as a marketer to sustainability
  5. Learn from peers who have applied these tools successfully

The Top 5 Things Attendees will Learn:

  1. How you, as marketer, can achieve environmental planning success
  2. Identify 10 tips improving environmental performance leading to improving direct marketing performance
  3. How you can improve your brand through sustainability
  4. Print procurement for direct mail
  5. IT procurement for digital marketing and data centers

Who Should Attend?
Marketers at all levels interested in improving sustainability.

Registration Rates

All Council Members: FREE
DMA Member: FREE
Non-Member: $199

See information on how to join DMA.

 

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: DMA Customer Service   (Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Speakers:

Senny Boone, Esq. SVP Corporate & Social Responsibility, DMA
Monica Garvey, Sustainability Manager, Verso Paper Corp & Chair, DMA Committee on Environment and Social Responsibility
Chet Dalzell, Public Relations Professional
Adam Freedgood, Director of Business Development, Quadriga Art

How Our Webinars Work

It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

Payment Policy and Confirmation

In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Webinar Cancellation Policy

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule

One day prior to the webinar or before

100% refund

Less than one day prior to webinar or no show

No refund - no account credit

 

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