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The Operationalization of Enterprise Segmentation
Date: September 24th
Time: 1-2 pm ET
Speaker: Ron Park, Vice President - Quantitative Solutions, Merkle

Thank you for your interest in attending this virtual seminar, but unfortunately we can not accept anymore registrations due having reached our capacity limit. If you are interested in receiving a recording of this virtual seminar after it happens, please email JBruton@merkleinc.com

In this second in a series of webinars on the topic of segmentation, we will define and expand on the concept of Operationalizing Enterprise Segmentation. In our previous webinar, we started by discussing the current landscape of segmentation options and defined Enterprise Segmentation and an approach that balances deep customer insights and actionability. Unfortunately, the majority of strategically inspired segmentation solutions fail more often than they succeed -- most never getting beyond the initial planning stage. Our goal for this webinar is to arm the marketer with an actual framework that will allow them to continually learn and extract information from the segmentation solution in order to enhance overall marketing performance. We will continue to explore how the intersection with various other customer dynamics, specifically customer lifecycle, is the key to truly leveraging Enterprise Segmentation.

Registration Rates

DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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