The Operationalization of Enterprise Segmentation
Date: September 24th
Time: 1-2 pm ET
Speaker: Ron Park, Vice President - Quantitative Solutions, Merkle

Thank you for your interest in attending this virtual seminar, but unfortunately we can not accept anymore registrations due having reached our capacity limit. If you are interested in receiving a recording of this virtual seminar after it happens, please email JBruton@merkleinc.com

In this second in a series of webinars on the topic of segmentation, we will define and expand on the concept of Operationalizing Enterprise Segmentation. In our previous webinar, we started by discussing the current landscape of segmentation options and defined Enterprise Segmentation and an approach that balances deep customer insights and actionability. Unfortunately, the majority of strategically inspired segmentation solutions fail more often than they succeed -- most never getting beyond the initial planning stage. Our goal for this webinar is to arm the marketer with an actual framework that will allow them to continually learn and extract information from the segmentation solution in order to enhance overall marketing performance. We will continue to explore how the intersection with various other customer dynamics, specifically customer lifecycle, is the key to truly leveraging Enterprise Segmentation.