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The Operationalization of Enterprise Segmentation
Date: September 24th
Time: 1-2 pm ET
Speaker: Ron Park, Vice President - Quantitative Solutions, Merkle

Thank you for your interest in attending this virtual seminar, but unfortunately we can not accept anymore registrations due having reached our capacity limit. If you are interested in receiving a recording of this virtual seminar after it happens, please email JBruton@merkleinc.com

In this second in a series of webinars on the topic of segmentation, we will define and expand on the concept of Operationalizing Enterprise Segmentation. In our previous webinar, we started by discussing the current landscape of segmentation options and defined Enterprise Segmentation and an approach that balances deep customer insights and actionability. Unfortunately, the majority of strategically inspired segmentation solutions fail more often than they succeed -- most never getting beyond the initial planning stage. Our goal for this webinar is to arm the marketer with an actual framework that will allow them to continually learn and extract information from the segmentation solution in order to enhance overall marketing performance. We will continue to explore how the intersection with various other customer dynamics, specifically customer lifecycle, is the key to truly leveraging Enterprise Segmentation.

Registration Rates

DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Webinar Cancellation Policy

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule

One day prior to the webinar or before

100% refund

Less than one day prior to webinar or no show

No refund - no account credit

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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