It’s no surprise that with nearly over 3 billion mobile subscribers around the world, including 263 million within the U.S. alone, mobile marketing is a highly desirable choice for B-to-B, B-to-C and C-to-C direct customer engagement. For the uninitiated, getting a firm grasp on how to successfully leverage the mobile channel for profitable consumer engagement can be a significant challenge. The mobile channel is not the Internet; there are a number of intricacies you need to understand to use it properly, the least of which is grasping who to work with. In this seminar, gain the knowledge needed to successfully integrate mobile marketing into your direct and related marketing programs. We’ll review the mobile marketing ecosystem, highlight key cases, metrics and review the three main provider models (Agency, Technology, Solution). Afterwards, you will be armed with the tools needed to easily leverage the practice of mobile marketing into your business plans for the year ahead and beyond.
Learning Points:
- Master the mobile channel and how to use it
- Understand key metrics and what is driving consumer use
- Grasp how to navigate the ecosystem and find the right partner
Speaker:
Michael J. Becker, EVP, Business Development, iLoop Mobile, Inc.
MICHAEL BECKER is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer, and academic. Mr. Becker is EVP of Business Development at iLoop Mobile, Inc. a leading mobile marketing solutions provider and winner of MMA 2007 Innovation of the Year Award. He sits on the Mobile Marketing Association North American and Global Board of Directors, Co-chairs the award winning MMA's Academic Outreach Committee and Co-edits the award winning MMA International Journal of Mobile Marketing. He is also a member of the DotMobi Mobile Advisory Group Steering Committee. In addition to his industry and volunteer roles, Mr. Becker has published over 40 articles on mobile marketing, is a contributing author to Mobile Internet for Dummies, and is pursing his doctorate on the topic of mobile enhanced customer managed interactions. Mr. Becker was award the MMA 2007 Individual Achievement Award.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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