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DMA Virtual Seminars
Turning Social Technology Groundswell to Your Advantage
November 12, 2008
1:00 P.M. – 2:00 P.M.

A groundswell is sweeping through your customers. Are you ready? They are using social technologies to take charge of their own experience and getting exactly what they need: information, support, ideas, products, and bargaining power. This phenomenon, also known as the “Groundswell,” has created a permanent, long-listing shift in the way the world works. Josh Bernoff, author of the book Groundswell: Winning in a World Transformed by Social Technologies, will reveal how to use this new phenomenon to your advantage.

Learning Points:

Through carefully researched, vibrant case studies you will learn how to:

  • Listen better to your customers
  • Talk with your customers and embrace their ideas
  • Measure success and prove ROI and business value.

Josh Bernoff, Vice President & Principal Analyst, Forrester Research

Josh Bernoff is one of America's most prominent and most frequently quoted research analysts. He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks, and wikis, published in May 2008 by Harvard Business Press.

Josh joined Forrester in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for ten years of analysis of the television industry.

Josh's research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, Broadcasting & Cable, and on national television news programs. He writes a column for Marketing News, a publication of the American Marketing Association.

Registration Rates

DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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