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Hispanic Marketing: Best Practices in Reaching the Hispanic Audience
March 11, 2009 1pm-2pm EST

Do you currently market to the Hispanic audience? Are you thinking about beginning to tap into this fast-growing segment? No matter your level of experience with marketing to Hispanics, this seminar will provide you with essential information.

DMA is proud to present a virtual seminar, sponsored by the DMA’s Directo Council, based on findings from its recently-conducted market research. The research, will be presented by DMA's Senior Research Manager, Anne Frankel, and will answer some of your most pressing questions:

  • What promotions are most common among marketers who promote to Hispanics? (Spanish vs. English vs. bilingual promotions?)
  • Are Hispanic direct marketing promotions geared to the Hispanic culture and lifestyle?
  • Do marketers create different versions of their promotions for different Spanish dialects?
  • And much more!

This virtual seminar will also provide you with information that will help you to determine:

  • How important is the use of English vs. Spanish language in promotions?
  • Which marketing channels resonate best among Hispanics?
  • Which segmentation tools are most effective in terms of boosting response?

In addition, Gustavo Gruber and Alberto Padron will provide expert commentary on how to best reach the Hispanic audience.

About the speakers:

Anne B. Frankel, Senior Research Manager, DMA
Anne is responsible for producing several of the DMA’s leading reports, including Direct Mail Best Practices, Benchmarks, and Strategies; the Quarterly Business Review; and The Power of Direct Marketing. Anne holds an M.B.A. in Marketing from New York University’s Stern School of Business.

Gustavo Grüber, Director of Emerging Markets, PSA
PSA is a world-class business process provider specializing in the production, management, and execution of complex direct mail and card programs. In this position, Gustavo helps PSA clients tap into the strategic resources necessary to plan and execute effective Hispanic direct marketing programs. Gustavo is a past Chair of the Direct Marketing Association “Directo” Council for Hispanic Marketing and founder of the Hispanic Marketing SIG of the Chicago Association of Direct Marketing.

Alberto Padron, Director of Integrated Marketing, Zubi Advertising
Alberto is a 10-year direct marketing veteran, now with Zubi Advertising in Miami, FL. Zubi Advertising has been servicing the US Hispanic market for over 30 years and touts a diverse list of national advertisers including American Airlines, Ford Motor Company, and Olive Garden. Alberto oversees iZubi, that agency’s one-to-one marketing division with a focus on direct, digital and experiential marketing. He is a past member of the DMA Directo’s Council for Hispanic Marketing and is happy to be partnering again with the DMA on this important Hispanic market research.

Registration Rates

DMA Member: $149
Non-Member: $199

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Webinar Cancellation Policy

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule

One day prior to the webinar or before

100% refund

Less than one day prior to webinar or no show

No refund - no account credit

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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