What's New     Site Map     Contact Us     Sign On     MyDMA     Home     Share
Go To Home Page

The Power of Direct: Relevance. Responsibility. Results.
Events and Education Research Government Membership Resources DMA Bookstore About DMA
Search:  

 


Related Content:

Return To Seminar Home

DMA Event Calendar

Request a Seminar Brochure

DMA Membership Information

Tell a friend
about this page
Suggestion box

Mobile Marketing: Consumer Perspectives
DATE: September 10, 2008
TIME: 1-2 pm EST

Your mobile phone...It's not just for talking!

Have you been thinking about adventuring into mobile marketing, but not quite sure about whether a campaign is right for your business? Are you ready? More importantly, are your customers ready?

DMA is proud to present a virtual seminar of findings from consumer primary market research. The research, presented by DMA's VP of Research and Market Intelligence, Dr. Edward Manzitti, will answer some of your most pressing questions:

How are people using their mobile phones?
Who are the most popular carriers and brands?
What are some of the advantages as well as challenges of mobile marketing?
Who’s responding to offers? Who’s not responding? Why?

And much more!

This seminar will also provide you with information that will help you to determine:

Which marketing channels resonate best among responders
Which offers and incentives have the most consumer appeal
What the demographic profile is of these consumers

In addition, Michael J. Becker, EVP of Business Development, iLoop mobile, will provide expert commentary in mobile marketing best practices.

Registration Rates

DMA Member: $149
Non-Member: $199

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

-->

 

© Direct Marketing Association | Privacy Statement | Share