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Mobile Marketing: Consumer Perspectives
DATE: September 10, 2008
TIME: 1-2 pm EST

Your mobile phone...It's not just for talking!

Have you been thinking about adventuring into mobile marketing, but not quite sure about whether a campaign is right for your business? Are you ready? More importantly, are your customers ready?

DMA is proud to present a virtual seminar of findings from consumer primary market research. The research, presented by DMA's VP of Research and Market Intelligence, Dr. Edward Manzitti, will answer some of your most pressing questions:

How are people using their mobile phones?
Who are the most popular carriers and brands?
What are some of the advantages as well as challenges of mobile marketing?
Who’s responding to offers? Who’s not responding? Why?

And much more!

This seminar will also provide you with information that will help you to determine:

Which marketing channels resonate best among responders
Which offers and incentives have the most consumer appeal
What the demographic profile is of these consumers

In addition, Michael J. Becker, EVP of Business Development, iLoop mobile, will provide expert commentary in mobile marketing best practices.

Registration Rates

DMA Member: $149
Non-Member: $199

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Webinar Cancellation Policy

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule

One day prior to the webinar or before

100% refund

Less than one day prior to webinar or no show

No refund - no account credit

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

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