The mobile phone is a powerful new medium for engaging one’s audience. The emergence of this channel is not just a local phenomenon, it’s a global one. It lets you reach people all across the world, many of whom may never own a personal computer or traditional landline. The mobile phone is always on, always at hand and VERY personal. No other marketing medium can say any of these things, much less all three. Learning to embrace this tool and integrating it into your direct marketing mix is critical to your future success. This discussion will review the strategies and tactics of leveraging the three mass-market direct mobile marketing channels: Voice, text messaging (SMS) and the mobile Internet. You’ll learn how you can use them to enhance marketing programs and engage customers in a direct one-to-one dialogue. You’ll also learn how to avoid mobile marketing mistakes so you can guarantee the success of your mobile enhanced marketing initiatives.
Learning Points:
- Master the essentials of successful mobile marketing programs
- Grasp the five key metrics that enable mass mobile marketing
- Understand what to do when: mass, niche, and future market mediums of mobile
Speaker
Michael J. Becker, EVP, Business Development, iLoop Mobile, Inc.
MICHAEL BECKER is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer, and academic. Mr. Becker is EVP of Business Development at iLoop Mobile, Inc. a leading mobile marketing solutions provider and winner of MMA 2007 Innovation of the Year Award. He sits on the Mobile Marketing Association North American and Global Board of Directors, Co-chairs the award winning MMA's Academic Outreach Committee and Co-edits the award winning MMA International Journal of Mobile Marketing. He is also a member of the DotMobi Mobile Advisory Group Steering Committee. In addition to his industry and volunteer roles, Mr. Becker has published over 40 articles on mobile marketing, is a contributing author to Mobile Internet for Dummies, and is pursing his doctorate on the topic of mobile enhanced customer managed interactions. Mr. Becker was award the MMA 2007 Individual Achievement Award.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
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Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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