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Integrating Marketing with the Business for Improved Resource Management and Streamlined Operations
February 4, 2009 2pm-3pm EST
Presented by DMA's Research and Unica Corporation

Now more than ever marketers are being asked to trim budgets, reduce resources, and creatively leverage materials across the business. There is no slack for over spending and no time for mistakes. Streamlining processes and aligning with all parts of the business is the only way to keep the department running and your sanity in-tact. Watch this live seminar and learn why investing in Marketing Resource Management (MRM) software now makes sound business sense.

You’ll take away insights including how MRM can:

  • Track budgets against marketing spend to manage marketing as a true investment and avoid costly errors
  • Enable global team members to leverage marketing materials for cost effective re-use
  • Integrate with other Enterprise Systems to measure the return on your investment – enabling marketing to quantify its true value
  • Collaborate online with agencies and other groups to increase efficiency and streamline marketing processes regardless of physical location
  • Track actual hours to effectively manage resources across all marketing related activities
    • Planning Resources (budgeting, creative design, printing, etc)
    • Execution Resources (outbound/inbound call center and other response support staff)

Speakers

Suresh Vittal, Forrester Research

Brad Bohrer, Unica Corporation

Suresh Vittal, senior analyst, Forrester Research
Suresh focuses on the confluence of technology, data, and analytics and the impact on marketers. Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients. Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.

Brad Bohrer is the Sr. Director of Strategy and Marketing for Unica Corporation’s marketing operations and cross-channel execution products, driving product strategy and go-to-market efforts. For the pasts five years Brad has helped build Unica into a leader in the area of marketing resource management (MRM) software. Prior to Unica, Brad operated a marketing operations solutions consulting practice and was an early employee at one of the pioneering MRM software vendors.

Registration Rates

DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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