Implementing the Self Regulatory Principles for Online Behavioral Advertising

The nation's largest media and marketing trade associations - American Association of Advertising Agencies (4A's), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB), with support from the Council of Better Business Bureaus (BBB) - have announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.

The self-regulatory program includes specific implementation practices in support of the Self-Regulatory Principles for Online Behavioral Advertising, which the industry released in July 2009. Together, the Principles and practices represent the industry's response to the Federal Trade Commission's call for more robust and effective self-regulation of online behavioral advertising practices that would foster transparency, knowledge and choice for consumers.

To build awareness of the program among the business community, the trade associations are jointly conducting an educational campaign to help our member understand how to comply with the Principles and the related self-regulatory program.

We hope that you will join us for one of the compliance webinars scheduled throughout the month of October:

• Thursday, October 7 at 12:00 - 1:30 p.m. Eastern Time
  
• Friday, October 15 at 12:00 - 1:30 p.m. Eastern Time
  
• Wednesday, October 20 at 9:00 - 10:30 a.m. Eastern Time
  
• Tuesday, October 26 at 12:00 - 1:30 p.m. Eastern Time
  
• Thursday, October 28 at 9:00 - 10:30 a.m. Eastern Time

There is no charge to join these webinars.

How Our Webinars Work

It's easy! - You will receive log-in information prior to and on the day of the webinar. Simply log onto your computer, enter your PIN code and you are connected - you will watch and listen to the presentation through your computer. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, speakers will address those questions directly.

It's convenient! - Log in from anywhere... your desk, your conference room, or your home to hear the presentation.