Measuring Program Success in Today’s Marketplace
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Have you ever been asked to create or execute a promotion but not sure how you would measure its success? In this workshop you will learn how promotions are measured in today’s world, including how to define your objectives and how to use them in an evaluation matrix. You will learn from real-life examples! Case studies of programs conducted by leading U.S. companies including Samsung, Revlon and Nickelodeon will be used to demonstrate how programs are being evaluated. You will learn by seeing each program’s objectives, how each was executed and importantly how each was evaluated. This webinar incorporates a variety of frequently used promotional techniques including sweepstakes, instant win games, contests of skill and sales incentive programs to pinpoint how different promotional techniques are measured differently. It’s real world, in real time with real answers! And since the content of this webinar is based on real case studies, you will learn the challenges we all now face to successfully measure programs given the changes and increased complexity of today’s marketing environment.
Learning Points:
- Learn about how promotions are evaluated in today’s marketplace
- Have a realistic understanding of the challenges that exist in measuring promotion success
- Obtain real life examples of how leading companies measured program effectiveness.
Speakers
Renee Azoulay
Vice President Strategic Planning & Promotions
Ventura Associates, Inc.
Renée Azoulay is renowned as a marketing and promotional consultant to leading companies. Her forté is in relationship building, where her keen sense of practicality, coupled with a diplomat’s approach enable her to navigate complex interactions. She spearheads Ventura’s efforts in the government sector doing substantial work with the U.S. Postal Service, an account that demands strong interpersonal and troubleshooting skills. In addition, Renee uses her research background and disciplined bottom-line orientation to develop and manage promotion initiatives for many Ventura clients including Revlon, Samsung, Nickelodeon, Campbell-Ewald and others. Renee comes to Ventura with a ten year marketing and research background. At Bristol-Myers Squibb, she was part of multiple marketing teams for leading OTC brands including Excedrin, Bufferin, Nuprin and Comtrex. Prior to that, Renee worked at BBDO for three years on the DuPont and Scott Paper accounts and new business for BBDO (direct marketing). Renee holds a B.S. from Cornell University. Renee is also a public and motivational speaker and has presented professional workshops for organizations that include The NY Emmys, American Women in Radio & Television and Columbia University.
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Co-Sponsored by the Direct Marketing Agency Council The goal of The DMA Direct Marketing Agency Council represents the interests of direct marketing agencies. The Council provides information and education to executives, as well as providing a networking forum for agencies and those who do business with agencies. |
Council Benefit: Direct Marketing Agency Council Members will receive a complimentary recording of this webinar.
Registration Rates
| Direct Marketing Agency Council Member: | $69.99 |
| DMA Member: | $149.99 |
| Non-Member: | $199.99 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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