Multichannel prospect planning means weeding through a multitude of options and choices. Successful multichannel prospecting requires a foundation built on matching your brand, offer, and audience to the options available. As a marketer, you need to do all this while meeting basic company goals and political realities. Learn how to simplify the process and use structured approaches which can help any marketer make the best choices.
You will gain guidelines for testing success with multichannel acquisition as well as the current industry benchmarks. Finally, examine the offer and creative concerns which must be considered for all multichannel methods and how these intertwine with the structured approaches reviewed.
Attendees Will Learn:
- The 4 Key Strategic Options You Must Consider
- How to Evaluate Media Options for Your Brand, Product Offer and Audience
- How to ask the Key Strategic Marketing Questions
- Simplifying Media Choices With the 4 Key Planning Considerations
- The 6 Standard Internal Corporate Requirements
- How to Address Potential Operations Systems Challenges
- The 3 Critical Testing Guidelines for Success
- How to Compare Your Plans to Industry Benchmarks
- Critical Creative and Offer Aspects for All Mediums
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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