Increase Sales 35% to 75% Using the Proven 3 Step Relationship Marketing Process |
Tough times demand smart thinking. Learn from industry pioneer Ernan Roman, the proven, documented, high ROI techniques that consistently achieve breakthrough results for Fortune leaders like Microsoft, IBM, NBC and smaller companies like AmieStreet.com and Progressive Hydraulics Inc. Learn smart, proven marketing guidelines to help you:
- Increase sales from current customers by up to 75%
- Establish higher value, repeat purchase customer relationships
- Build uniquely powerful databases containing opt-in self-profiled information
- Improve the quality of web experiences by 45X
- Deploy an integrated, preference driven, multichannel mix
You will learn the 3-Step Relationship Marketing Process which will help you generate double-digit response rates …every time… guaranteed.
How to Use Voice of Customer Research to Learn What Your Customers Expect from You in a Multichannel Opt-In Driven Relationship—you’ll learn how to use VOC Relationship Research to ensure that your multichannel and opt-in strategies are truly driven by the needs of your customers.
How to Create Uniquely Accurate Opt-in Databases- once customers and prospects agree to an opt-in dialogue, they will provide uniquely detailed information regarding their offer, message and media preferences. These opt-in self-profiled databases significantly outperform traditional databases.
Improving the Power and Yield of Your Multichannel Programs- learn how to deploy at least seven components of your media mix with precision timing and synchronization, as well as drastically increasing the power of your customers’ online experiences.
Special Bonus:
Participants will receive two valuable white papers: “14 Tips for Breakthrough Double Digit Results” and “7 Marketing Mistakes You Want to Avoid”.
Learning Points:
Learn how to use the Voice-of-Customer Driven 3-Step Relationship Marketing Process to achieve double-digit responses ranging from 45% to 75%.
Learn how to increase sales by 35% using multichannel opt-in marketing techniques.
Learn how IBM, AmieStreet.com and Microsoft have significantly improved their customer experience and achieved response rates of 40% plus!
Speakers
Ernan Roman
President
Ernan Roman Direct Marketing
Ernan Roman is President of NY based Ernan Roman Direct Marketing (ERDM).
Ernan is one of the leading authorities in Customer Relationship Marketing, the discipline of improving customer's experiences and engagement at all critical touch points, from web sites to customer service centers. Ernan is recognized as the industry pioneer who created the Integrated Direct Marketing and Opt-In Marketing methodologies. He was named to “B to B’s Who’s Who” as one of the 100 most influential people in Business Marketing by Crain’s B to B Magazine.
He is also the co-author of “Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing” and author of “Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales”.
ERDM provides marketing consulting services for innovative Fortune and Small / Medium companies. Clients include Microsoft, NBC, Walt Disney, Reliant Energy, Bio-Rad Laboratories, Hewlett-Packard, IBM, United States Postal Service, AmieStreet.com, Progressive Hydraulics, Inc., Golden Rule Insurance and Starwood Hotels.
Yvonne Brandon
Former Microsoft Group Manager, Online Partner Marketing
Yvonne Brandon has an extensive track record in relationship, retention, and opt-in marketing. Yvonne was Group Manager, Online Partner Marketing at Microsoft where she focused on Web and digital marketing best practices. Previously, Yvonne was with IBM as Certified Global Direct Marketing Manager for IBM’s Software Group and helped introduce the first opt-in multichannel marketing strategies.
As an Integrated Direct Marketing® (IDM) and Consensual Opt-In Marketing® (COM) pioneer, Yvonne has presented the real-life practice of both methodologies at conferences for the Direct Marketing Association and the National Center for Database Marketing.
Her successful results have been published by The Marketing Leadership Council, Direct Magazine, COLLOQUY and The DMA Insider. She is a principal subject in two marketing texts by IDM and COM founder, Ernan Roman, "Integrated Direct Marketing" and "Opt-In Marketing”.
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Co-Sponsored by The Customer Relationship Management Council.The DMA Customer Relationship Management Council provides a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing strategies. Council Members will receive a complimentary recording of this webinar. |
Council Benefit: Customer Relationship Management Council Members will receive a complimentary recording of this webinar.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
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