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DMA Councils’ Regulatory and Legislative Update on Behavioral Advertising |
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Wednesday, August 19, 2009 | 3:30 P.M. – 4:30 P.M. ET | Online Sponsored by DMA Special Interest Councils |
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Join key members from DMA’s Government Affairs team, along with experts from our member community, as we review key regulatory and legislative issues facing marketers considering or actively conducting Behavioral Advertising.
You’ll walk away with:
- A strong understanding of Behavioral Advertising
- An understanding of how regulations concerning Behavioral Advertising can impact your business and how DMA is addressing this issue
- A general understanding of issues surrounding USPS sustainability and the Streamlined Sales and Use Tax Agreement, as well as other timely regulatory and legislative issues facing marketers
At the conclusion of this update, you’ll know where and how to find further information from DMA in order to remain abreast of the issues, as well as how to participate in order to ensure your best interests are being addressed.
Agenda
Behavioral Advertising – Overview – 20 minutesBehavioral Advertising – Regulatory/Legislative Status and DMA Position – 20 minutes
Other Issues – 10 minutes
Q&A – 10 minutes
Speakers
Jerry Cerasale
Senior Vice President
Government Affairs
In his role at DMA, Jerry Cerasale represents the multichannel marketing community’s policymaking interests on Capitol Hill and before key federal agencies, including the US Postal Service (USPS) and the Federal Trade Commission (FTC).
Mr. Cerasale began his legal and government relations career in the USPS’s legal department. He served for 12 years at the Postal Regulatory Commission (PRC) in a number of advisory roles, including seven years as legal advisor to PRC Chairman Janet Steiger. He then became attorney/advisor to FTC Chairman Janet Steiger. Immediately before joining DMA in 1995, Cerasale was deputy general counsel for the US House of Representatives Committee on Post Office and Civil Service.
Currently, Cerasale is secretary/treasurer of The Mailers Council’s Board of Directors. He has also been a member of FTC’s Advisory Committee on Online Access, and vice chairman of the Postal Matters Subsection of the Administrative Law and Regulatory Practice Section of the American Bar Association.
Neil O’Keefe
Vice President
Catalog and Multichannel Merchant Segment
Neil C. O’Keefe acts as the liaison between all DMA functions and capabilities, and its catalog and multichannel merchant segment.
He brings to DMA an extensive background in Internet marketing, catalog circulation, and database marketing, helping to provide the catalog and multichannel merchant segment’s membership with more relevant, focused, and timely access to DMA and its core assets in advocacy, self-regulation, education, research, and networking opportunities.
About the Marketing Council Regulatory and Legislative Updates
DMA is addressing the need to keep our members well informed in these fast paced and challenging times.
Featured topics for these quarterly sessions are coordinated via the DMA Special Interest Councils and addressed by key DMA staff involved in federal and local regulatory and legislative issues. You’ll learn about each topic: what it is, how it impacts your business, how it may be regulated, and how DMA is representing this issue with federal and local governments.
The session will also highlight other issues currently being addressed by the DMA Government Affairs team. Most notably, USPS sustainability and the Streamlined Sales and Use Tax Agreement.
Registration Rates
| All Council Members: | FREE |
| DMA Members: | $19 |
| Non-Members: | $199 |
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Webinar Cancellation Policy
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
Cancellation Refund Schedule |
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One day prior to the webinar or before |
100% refund |
Less than one day prior to webinar or no show |
No refund - no account credit |
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