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DMA Virtual Seminars
Multiple Segmentations Are Better Than One
November 4, 2008
1:00 P.M. – 2:00 P.M.
Online

Customer segmentation initiatives are usually launched from a simple yet valid premise: “not all customers are created equal.” Many forms of customer segmentation can be derived for a business, based on customer attitudes, demographics, product ownership, channel usage, and an assortment of behaviors. Given the complexity of today’s marketplace, the best way for companies to understand their customers is to utilize not one but several segmentation schemes simultaneously. This allows a company to answer “the who, what, where, when, and why” behind customer activity and value.

Attendees will:

  • Learn why using multiple segmentations is a better approach in customer development strategies and programs
  • Master how to integrate multiple segmentation solutions to drive customer value
  • Absorb the key factors in successfully implementing a multiple segmentation solution

Speaker:

Don Ryan, Senior Partner, iKnowtion

Don Ryan has more than 20 years of experience in the marketing analytics field with extensive knowledge in direct and database marketing, customer behavior analysis, marketing strategy development, marketing performance management, and CRM consulting. Prior to iKnowtion, Mr. Ryan was Senior Vice President of the Marketing Consulting and Quantitative Analysis divisions at Epsilon. He also held senior positions at Customer Development Corporation, Veridiem, and Wheelhouse. Mr. Ryan holds a BA in economics from Boston College and an MS in resource economics from the University of Massachusetts at Amherst.

Registration Rates

DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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