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SEO content strategy for small budgets:
How to gain big results
June 23, 2009
1:00 PM – 2:00 PM EST

Don’t get stuck in the “the economy is bad and there’s nothing you can do” mindset.  If you’re short on budget and need to know ways to “fix” your SEO content in-house, this is the Webinar for you.

First, you’ll learn how one small business was able to see a 95 percent increase in average orders, a number of top-ten rankings and a huge conversion boost in under five months – just by implementing a SEO copywriting content strategy!

Discover how making small changes to your SEO content strategy can have a big impact on your bottom line. Don’t miss this fun, fast-paced session - learn how you can stretch your search marketing dollars today!

Learn for yourself why Seth Godin said “The best SEO is good content.”

Sponsored by:     



Learning Points

  • Discover easy ways to transform your Web pages for better search engine rankings
  • Learn how to evaluate your own Website for content marketing and SEO opportunities
  • Know the secret for maximizing your first conversion opportunity (hint: it’s before people reach your site!)

Speaker

Heather Lloyd-Martin
President and CEO
SuccessWorks Search Marketing

Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.
Presenting at industry events is one of Heather’s passions, and she’s frequently crossing time zones en-route to her next speaking gig.  You can see her speaking at Darden School of Business, Search Engine Strategies, SMX, Small Business Marketing Unleashed, PubCon and a host of other events. In her spare time, she enjoys crazy-making travel, grueling workouts, Starbucks extra-hot soy lattes and hanging out with her husband, two dogs and one cat in Portland, OR.  She can be contacted at heather (at) seocopywriting.com.

Registration Rates

DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Webinar Cancellation Policy

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule

One day prior to the webinar or before

100% refund

Less than one day prior to webinar or no show

No refund - no account credit

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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