Social Networking 101: Joining the conversation |
The rules of engagement have changed: consumers are tuning out traditional marketing approaches and are making choices on their own terms. Social media has allowed consumers to create their own entertainment and conversations online. To remain relevant, brand marketers need to become a meaningful part of these conversations, many of which are taking place in social networks.
This presentation provides a framework and some guidelines for shaping your social networking strategy. We will look at how brands are currently engaging consumers and how they are leveraging social networks. We will also look at examples of what’s working, what isn’t and how it’s all being measured. And finally we’ll provide some of the questions you should ask in order to understand whether you should be playing in the social space at all.
Sponsored by:
|
Learning Points
Understand how to listen, engage and leverage your existing assets using social networks.
Find out how to decide whether social networking is right for you / your client, as well as how to get started.
Take away a checklist of best practices and know the pitfalls to avoid.
Speaker
Patti Kim
Digital Services Director
Renegade
Since her arrival at Renegade a few years ago, Patti has become the queen of social networking. For Gilda’s Club, Patti drove the creation of The Living Room, the first social network for people living with cancer. Most recently, Patti and her team established Toasted Head as the most popular wine on Facebook, designed a thriving social network for The CMO Club and built an award-winning portal for The Receivables Exchange. In her early days at Renegade, Patti was the lead e-producer on the relaunch of Panasonic.com
Prior to joining Renegade, Patti spent 10 years at small and large digital agencies like i-traffic, Ogilvy, and Draftfcb, where she was involved in everything from direct response campaigns for Staples.com to managing integrated B2B campaigns for IBM. Patti graduated from NYU with a BS in Communications Studies. Out of the office, Patti can be found SCUBA diving, cycling, cooking, and looking at the world through the lens of her dSLR.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
© Direct Marketing Association | Privacy Statement | Site Map | Share