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Mobile Marketing Unveiled Tuesday, March 3, 2009 1:00 PM – 2:00 PM ET |
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The world of mobile marketing can be very confusing and overwhelming. However, if exploited correctly, mobile may be the most powerful and persuasive lifestyle communications channel. This webinar will introduce attendees to the mobile marketing opportunities as well as strategies, tactics and best practices. Through real life examples, attendees will understand how mobile can integrate with and enhance their existing marketing initiatives as well as gain insight into a whole new approach to direct marketing.
Topics include:
- Why is Mobile a Must Learn
- What Really is Mobile: Understanding the Mobile Universe and Players
- Mobile is an Opt-In World: How to transcend Google Search and generate leads
- Insider Tips: How does Mobile Integrate with Traditional DM Methods
Learning Points:
- Understanding of how mobile can compliment and enhance existing direct marketing strategies, campaigns, and technologies
- Gain valuable insight into various techniques to increase consumer “Opt-in” and engagement
- Learn Top 5 Best Practices
- Learn how to apply mobile to your marketing campaigns; If you are a brand, mobile can generate immediate consumer engagement and provide a higher ROI to your existing spend; if you are a DM agency, adding mobile provides you with an edge and new product line/revenue stream
Speaker
Robert Gold
CEO
Gold Mobile
Bob Gold is CEO of Gold Mobile; Gold Mobile is one of the leading providers of mobile marketing and CRM solutions. Bob is an expert in the use of mobile technologies to affect consumer behaviors and build "Opt-In" brand communities that stimulate consumer participation. Bob is currently working on a thesis and methodology around Habit Marketing™; which focuses on mobile marketing techniques that help shape consumer attitudes and habits. Previously, Bob was President of Starpoint Solutions, a provider of web-based marketing and customer service applications for major financial institutions and corporations. Earlier in his career held sales, marketing, and customer service positions with Verizon and NorTel. Bob has a Masters Degree in Computer Science and a BA in Economics from Rutgers University.
Council Benefit: DMA Mobile Marketing Council Members will receive a complimentary recording of this webinar.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
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