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A marketing metamorphosis is underway. Traditional tactics and channels are being displaced by digital initiatives that are faster, more intuitive, and more relevant to customers' needs. Many Marketers are embracing these new changes, but others are being dragged kicking and screaming into these uncharted, yet immensely promising digital marketing waters. During this Webinar, John Lovett, Senior Partner at Web Analytics Demystified, will share findings from his latest research on digital marketing management. Join us to learn more about the new role of the Marketing Technologist, how technology platforms are providing competitive advantage, and what steps you can take to thrive in today's competitive digital marketing environment. Also hear from a Teradata customer about how digital marketing management practices are helping to move from broadcast marketing to building customer relationships, which has a direct impact their bottom line.

Key Takeaways:

• Learn the benefits of using an Integrated Marketing Management platform
• Find out why a private digital marketing cloud may be in your future
• Meet the new Chief Officers in the Marketing Department
• Gain first-hand account of where it's working
• Understand the new marketing management requirements for building lasting customer relationships