Marketers face a major challenge in harnessing the Big Data that flows into their online and offline marketing sources to drive more effective Customer Lifecycle Marketing. Creating usable customer profiles and mapping them to their associated segments is critical to Customer Life Cycle Marketing. By using Big Data, marketers are more able to create an enhanced customer profile that enables them to segment by not only behavior but by the preferred marketing channel that the buyer likes to be engaged.
Big Data and Customer Lifecycle Marketing will demonstrate how Big Data can be leveraged to create customer profiles that can then be applied to the Customer Life Cycle. The end result is executing campaigns that publishes the right offer, at the right time, to the right buyer.
• Understand the impact of Big Data on the Customer Lifecycle
• Create sophisticated customer profiles using Big Data
• Map customer profiles to segments, channels, buying stages
• What’s needed to build “Big Data” customer profiles
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