WBR1613

Conversion tactics for direct marketers

Sponsored by:

The complexity of e-commerce is on the rise – again – especially for direct marketers and marketing services providers with aggressive growth plans and an eye toward global commerce. In this informative session, we’ll share how we work with direct marketing firms to provide technology solutions that offer the shortest way to ROI with affordable enterprise search, digital catalogs and powerful product selection tools that convert more shoppers.

We understand the unique needs of direct marketers and MSPs. For 10 years, we’ve worked with businesses like yours to create channel-conscious online strategies, custom apps and search marketing solutions, anchored by websites that look great, work great, run great.

Join us to learn more about:
• The ROI of enterprise search as a SaaS
• A case study where site search increased conversion 25% and revenue 28%
• Mobile strategies you can test with rapid prototyping
• The best way to drive mobile conversion
• Product configurators and selection tools that work
• Mobile strategies you can test with rapid prototyping

Presenter: Scott Kush, Senior Business Development Manager

Scott joined Zeon Solutions early this year, bringing nearly 18 years of sales management experience to the team. He’s held a variety of positions in his career, proving his ability in each one to deliver the right combination of strategy and technical knowledge to penetrate new markets and help existing customers grow their business. After earning a Bachelor of Science degree from Michigan State University, Scott worked at General Motors, Orbis, Brady Corporation and DASH International, serving as a trusted partner to his clients.
Scott’s thorough understanding of the business drivers and unique needs of direct marketers and marketing service providers will provide attendees with an informative and insightful session.

Registration Rates

DMA Member:	FREE
Non-Member:	FREE

See information on how to join DMA.

Ways to Register

Online:
Phone:	212.790.1500

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.