In a 2011 Google-sponsored study, 43% of respondents said they’d be willing to forgo beer for a month to keep using the Internet on their smartphones, and 36% said they’d stop eating chocolate.
Fortunately, we don’t need to abandon simple pleasures to browse the web from our pockets, but it’s clear that our smartphones and tablets have become inseparable from our daily routines.
In this web seminar, The Search Agency provides an overview of the state of mobile search marketing, and an in-depth look at how the “mobilization” of technology has altered the ways we communicate with each other and interact with media and advertising. Direct marketers will learn how they can expand their current search campaigns to attract mobile searchers, even if they don’t have a mobile website.
By the end of 2012, one out of every four Google searches is expected to be conducted from a mobile device. Will your business be among the ones that searchers find?
During this webinar you will learn:
· Why every advertiser needs to have a mobile marketing plan.
· Why mobile advertising may soon eclipse marketing for desktop computers and laptops.
· How advertisers can successfully integrate mobile search into their existing marketing plans.
· Why your current marketing is already influencing mobile searchers.
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.