Sponsored by: DMA Nonprofit Federation
Designed for intermediate direct marketers, this learning-packed session will cover the definition of analytics and discuss how you can use analytics to help reach your strategic goals. Learnings from the trenches will help set you on the path toward more effective use of the tools and resources you have on hand, in order to support your organizational priorities.
Specifically, you’ll learn:
The tools needed to produce effective analytics
• The crucial importance of the data that feeds analytics, and how to ensure that data quality is a priority for your organization
• How to treat the cornerstone of your marketing program – your database
• The types of insights that will help you reach your goals, and make meaningful decisions to keep your marketing programs on course
• Real-world examples to help get you started on asking the kinds of questions that will lead to analytics and insights to propel your organization forward
Rebecca Gelinas, Director of Global Donor Database Strategy, Operation Smile
Rebecca has been with Operation Smile for 6 years, where she has implemented a database management strategy that emphasizes clean, consistent data and the power of analytics. She has recently launched a new role as Director of Global Database Strategy in an effort to implement this same philosophy across Operation Smile's international fundraising offices.
Denise Espiritu, Director of Analytics, Russ Reid
Denise joined Russ Reid in 1989 as our first direct response analyst. She personally designed many of the analytical products we use today. Aware that not everyone is at home with metrics, Denise strives to make numbers fun, accessible and actionable for staff and clients alike. Her primary focus is donor treatment after acquisition. Denise’s account experience includes Habitat for Humanity, United States Olympic Committee, Goodwill Industries, World Vision U.S., World Vision Canada, American Red Cross, Gillette Children’s Specialty Healthcare, U.S. and Canadian Rescue Missions, Food Banks, Ducks Unlimited, Best Friends Animal Society, Catholic Charities, Cal Farley’s and Operation Smile.
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.