Sponsored by:

Data has transformed the marketing landscape forever. It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another.

But the threats to the data-driven way of life are growing every day. Congress and regulators around the globe want to put an end to the collection and use of consumer data. The Federal Trade Commission is telling tall tales about marketing practices – that a consumer who buys a deep fryer online will be denied health insurance. Consumer activists are using scare tactics – saying that “consumers are being pinned like insects to a pinboard” by marketers. The press is slanting the
story – reporting that marketers who collect personal consumer data are worse than the FBI or the IRS.

We cannot let these mischaracterizations about data-driven marketing stand.

DMA recently launched the Data-Driven Marketing Institute (DDMI) to set the record straight on how data-driven marketing is improving our lives and changing our world. Join us to learn more about DDMI, how it supports and protects your ability to do business and what you need to do to make sure you and your company are involved with this crucial initiative.

This is the start of something big, and there’s a role for every one of you to play in what comes next.

Don’t be left behind – register today to learn more.

By attending this webinar you will learn more about:

• Serious threats to today’s data-driven marketing landscape – and how it could change in
  the future.
• How DDMI is fighting to set the record straight through research, advocacy, industry
  engagement and consumer education.
• How you can make a difference and protect the future of data-driven marketing.