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The End of Strategic Marketing?
Threats to the Data-Driven Way of Life

Tuesday, December 4, 2012   |   4:30 PM - 5:30 PM ET   |   Online

What do Amazon, Walt Disney and Experian have to say about data-driven marketing? Join us LIVE from DMA's NCDM conference to find out!

Today, data-driven marketing isn't just a practice - it's a way of life. But threats to that way of life are growing every day. In Washington and around the globe, regulators want to put an end to the collection and use of consumer data. Learn about the boogey men threatening your bottom line from marketers on the front lines of the war against big data.

By attending this webinar you will learn more about:

  • Data-driven marketing and quantify its vital importance to consumers and today's data-driven economy
  • Marketing Leaders thoughts on the data-driven marketing landscape - and how it could change in the future
  • DMA's DDMI Initiative and how important advocacy, consumer education and research are to protecting an advancing how marketers use data to serve and delight their customers.

Presenters

Tony Hadley, Senior Vice President of Government Affairs and Public Policy, Experian

Tony Hadley leads Experian’s political, policy and regulatory programs relating to consumer reporting, financial markets, direct marketing, e-commerce, information security and data privacy. He advises the Experian Global Risk Management Council on such activities in the Americas, EMEA and Asia Pacific.

Tony leads Experian’s legislative and regulatory efforts with a number of trade groups and alliances. These include the DMA Government Affairs Committee and DMA’s Information Services Executive Council; the Consumer Data Industry Association’s government affairs working group; the Internet Alliance; the U.S. Chamber of Commerce and the Internet Advertising Bureau. Tony is Chairman of the National Business Coalition on E-commerce and Privacy.

Tony also works with international and multilateral groups to facilitate trade and the interoperability of data systems and technology, including the International Association of Privacy Professionals, the Asia Pacific Economic Cooperation (APEC) forum, the Asia-Pacific Business Advisory Council (ABAC), the Asia Pacific Credit Coalition (APCC), the Confederation of British Industries, IAB-Europe and the U.S. Council of International Business.

Tony previously led the Government Affairs program for the Manufactured Housing Institute and worked as a press secretary and legislative assistant in the U.S. Congress. He has a BA in journalism and a Masters of Public Administration, both from the University of Montana.

Susan Fox, Vice President, Government Relations, The Walt Disney Company

Ms. Fox serves as Vice President, Government Relations of The Walt Disney Company. Ms. Fox represents all of Disney's operation divisions before the federal government, with a particular focus on the policy issues that affect Disney's media interests, including the Disney Interactive Media Group, Disney Channel, the Disney ABC Cable Networks, the ABC Owned Television Stations, the ABC Television Network and ESPN. Ms. Fox represents Disney on the boards of the NAB, the FOSI, and the BITAG. Prior to her present position, Ms. Fox served as a Senior Legal Advisor to former FCC Chairman William Kennard and as Deputy Chief, Mass Media Bureau at the FCC. Ms. Fox is a graduate of Lafayette College, where she received, with magna cum laude distinction, a Bachelor of Arts degree in engineering. She earned her law degree from the UVA School of Law. She lives with her husband in Arlington, VA with their four children.

Brooks Dobbs, Chief Privacy Officer, KBM Group

Brooks joined KBM Group in 2012 as chief privacy officer to bring broader and deeper attention to the privacy issue, especially on the digital side. Brooks’ role is critical to assure that we not only comply with both U.S. and global privacy regulation, but that our clients can rely on us for leadership in addressing the privacy issues affecting them. Brooks brings the experience and knowledge needed to fulfill that goal.

 

Moderated by:
Linda Woolley, Acting CEO and President, Direct Marketing Association

Linda A. Woolley is the acting president and CEO of the Direct Marketing Association, the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA today represents nearly 2,500 companies in the US and 48 other nations, including a majority of the Fortune 100 companies.

Prior to becoming president and CEO, Woolley served as the executive vice president of Washington Operations for the Direct Marketing Association (DMA), In this role, Woolley was responsible for strategically managing DMA’s global advocacy, legislative, and political efforts, as well as DMA’s Nonprofit Federation, Internet Alliance, and Mail Moves America coalition. She was also responsible for overseeing DMA’s corporate and social responsibility. Through Woolley’s leadership, DMA was a founding member of the Digital Advertising Alliance, a self-regulatory program that provides notice and choice to consumers about online behavioral advertising.

Prior to joining DMA, Woolley was the founding principal of LegisLaw, a publishing and government relations consulting firm. Clients included Fortune 500 companies and trade associations from a wide range of industries, including transportation, manufacturing, chemicals, healthcare, energy, building materials, banking, and defense.

Woolley directed Washington operations for ITT Industries, and lobbied for ITT Corporation. She also managed the environment section of the US Chamber of Commerce and worked on Capitol Hill. Woolley holds a B.A. from Hamilton College and a Juris Doctorate from American University.

Registration Rates

DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

 

Ways to Register

Online:
Phone: 212.790.1500

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

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