Owning Your Audience: Harnessing Big Data to Better serve Your Customers
December 5, 2012 | 2:00 PM - 3:00 PM ET | Online
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Data is changing the game. New opportunities to leverage real-time insights into audience behavior and preferences are transforming the way marketers craft their strategies. New technologies such as data management platforms allow brands to use audience data to create more personal experiences – targeting the right customers with the right messages at the right time. As data sets get larger and more complex, brands need to understand how to collect, model and most importantly, execute against their audience intelligence collected across platforms and applications scattered around the organization.
On Wednesday, December 5 at 2:00 p.m. Eastern Time, please join Adam Lavelle, chief executive officer at Core Audience, for a Direct Marketing Association webinar that will explore how marketers are navigating the data era and how they are using data to build connectedness – or more personal relationships between brands and consumers. In this webinar, you will learn:
• What exactly is big data?
• How to define and manage your audience
• What opportunities exist for marketers
• How to leverage your audience data for better marketing
About Core Audience:
Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. The Core Audience Management Platform, the industry’s first data management platform (DMP) built for brands, gives marketers a single view of their customers and the ability to own those audiences – a sustainable competitive marketing advantage. Core Audience’s fully hosted solution processes terabytes of data every day, transforming that data into actionable audience segments in real time, and ensuring the highest level of availability (99.99% up-time) in the market. Core Audience is owned by iCrossing, a digital marketing agency and a unit of Hearst Corporation, one of the nation’s largest diversified media companies. For more information visit coreaudience.com or follow @Core_Audience.
Adam Lavelle, Chief Strategy Officer, iCrossing; CEO of Core Audience
Adam Lavelle is CEO of Core Audience, the industry’s first Audience Management Platform designed for brands who want to own, control and harness their audience data. He joined iCrossing as Chief Strategy Officer in 2006, developing the strategic plan to transform the agency into the largest independent digital marketing agency globally – now a subsidiary of Hearst Corporation. Lavelle leads iCrossing’s corporate strategy, spearheads its connectedness approach and oversees the agency’s worldwide strategy, planning, analytics and research capabilities.
Lavelle delivers leadership, strategy and innovative ideas to iCrossing’s integrated teams, while driving the development of iCrossing’s service and technology offerings to create comprehensive digital marketing programs for the company’s Fortune 500 client-base.
He brings 17 years of digital marketing expertise to the agency’s clients, with previously held senior positions at Agency.com, iXL/Scient (now Razorfish), Digitas and The Internet Group, where he led the first launch of Mapquest. com. He has appeared numerous times on BloombergTV’s “Taking Stock” and speaks regularly at SXSW, Web 2.0 Expo, Social Media Week, and various other conferences and events. He currently serves as treasurer and a member of the board of directors of the Word of Mouth Marketing Association (WOMMA).
Lavelle attended Hampden-Sydney College in Virginia, and graduated Magna Cum Laude with a B.A. in classical studies and creative writing from the University of Pittsburgh.
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Ways to Register
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