White Papers

Throughout the year, DMA posts papers on specific topics, relevant to the direct marketing industry. Find out how to submit a white paper.

Most Popular White Papers

The Retail Marketing Challenge: Integrating customer data to improve customer engagement; driving traffic in-store and online - January 2013 --
Retailers have worked hard to adopt systems and incorporate strategies that create positive brand experiences, drive footfall to their stores and bring traffic to their online sites. However, for most retailers, marrying the store experience and the online experience has been a challenge. While these business areas coexist, they are often developed and executed independently of each other, supported by disparate teams and systems. Click here

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