White Papers
Throughout the year, DMA posts papers on specific topics, relevant to the direct marketing industry. Find out how to submit a white paper.
DoubleVerify's Trust Index Report - October 2011 -- DoubleVerify
Who Do You Trust? DoubleVerify is trying to help the online advertising industry answer that question and build trust throughout the ecosystem with our third installment of the DoubleVerify Trust Index
Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011 -- Shared Marketing Serivces, Inc.
One of the biggest challenges confronting franchises and dealer networks today is the
Rowing As One: Integrated Marketing Today - May 2011 -- ALL FOR ONE: The Integrated Marketing Summit
“Most marketers understand that aligning their marketing efforts is an imperative,” said Yory Wurmser, DMA’s director of media and marketing insights. “What they’re still figuring out is how to do it effectively.” Over 93 percent of respondents using multiple channels indicated that they have attempted integration of their messaging across channels, but only a quarter of this group report effective integration. As the chart below shows, other areas of integration fare even more poorly, with fewer than 15 percent of attempts at integrating data leading to effective integration.
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
Email marketing is more powerful than ever, with retailers reporting record online sales and using email to drive significant traffic.
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