Most Popular White Papers

These are the most popular recently requested white papers in the White Papers section of the DMA Web site.

1. Developing Effective Multi-Channel Marketing Strategies - April 2004 -- Banta Corporation

2. Direct Marketing Trends for 2010 - March 2010 -- Ryan Cote The Ballantine Corp.

3. How Smart Brands are Beating The Recession with DRTV - April 2009 -- By Hawthorne Direct Hawthornedirect

4. Direct Marketing Tip Sheet:50 Tips for More Effective & Efficient Campaigns - March 2010 -- Ryan Cote The Ballantine Corp.

5. Measuring Marketing Programs - A Primer - March 2010 -- Omer Lizotte HiWired Inc

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NOTE: DMA is providing this information as a service to its members and makes no representations about the suitability of the content or information provided by third parties and the information contained therein does not necessarily represent the position or views of DMA. For more information see the disclaimer.

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