Most Popular White Papers

These are the most popular recently requested white papers in the White Papers section of the DMA Web site.

1. 8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2

2. Developing Effective Multi-Channel Marketing Strategies - April 2004 -- Banta Corporation

3. 2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi

4. 7 Simple Steps to Effective Direct Mail Marketing - October 2007 -- by Avery Print and Mail Center Avery

5. CRM is not only Information Technology - June 2008 --

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